Monday, September 17, 2007

Small, But Overwhelming (5)

Microtrends are small, little insignificant trends which, after a while become huge crazes. Microtrenders are those who participate in these growing fads. Examples of common microtrends are teenage knitters, left handedness, and high-class bodyincers. The above microtrends are growing rapidly.

The main reason for the huge growth in microtrends in the U.S. is the urge to find new outlets of self-expression. People just want to step out of their mediocre lives and be noticed.

Hillary Clinton hired Mark Penn, who is the author of the book Microtrends because she knows that Penn understands the science of microtrends and the people it affects. She knows that people with a lower income are more likely to vote for the candidate that satisfy their stand on certain issues. So by understanding these trends she can modify her presidential campaign, to increase the number of voters.

The whole microtrend phenomenon has started a new way of thinking. Meany are falling into the idea of "Whatever feels good, do it." This is leading not caring if people are gay or not. This thinking lets people do whatever they want.

Penns book may have been published to increase Hillary's votes in the elections. Personally i don't think Penn's microtrend strategy will make that big a difference in the elections.

Considering Weimar Institute is so small, their are not really any outstanding microtrends. Their might be some small ones but they are hard to notice. Iv been thinking though that i should start one just for the fun of it, so if you have any ideas, please enlighten me.

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